Tercia, Christiana Yosevina, Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Kec. Pagedangan, Tangerang, Banten 15339, Indonesia

• Vol 13, No 2 (2020): August-November 2020 - Articles
  To Whom Should I Send it? Sender Perspective on Incentivized Word of Mouth
  Abstract  PDF