Email this article 
Article Metrics |
 Article abstract view : 952 times |
 PDF full text: 479 times
|
Peanut Supply Chain Reinforcement Model
Abstract
The study focused on reinforcement model establishment for peanut supply chain as one of potential exporting commodity due to the threat of global trade liberalization. As one of main peanut producer area, however, Bangkalan Regency has poor management along the chain with various problems internally and externally. The research involved primary data through both observation and in depth interview of several key informants at main producer area in Bangkalan Regency such as head of farmer groups, extension workers and local leaders. The strategic model analyzed by using SWOT analysis had resulted
turn around strategy that emphasize consolidation and improvement of weaknesses while catching opportunities. Improvement of weaknesses strategies can be done by involving farmers into local base institution such as farmer group and cooperative group, providing farmers the literacy program, educating farmer on digital equipments for e-market preparation, and empowering micro scale business of peanut base material. Next, the opportunities considered to be taken are embracing middleman as partner, building peanut industry, distributing infrastructure improvement to remote agricultural area, providing information by having partnership with vendor such as XL and Telkomsel, and assisting farmer’s marketing institution in the operation.
Keywords: supply chain, SWOT, reinforcement, empowering, communication
(1) Department of Agribusiness, Trunojoyo University, Madura, Indonesia
* Corresponding Author
Full Text:
PDF
References
A, M. P. and Selvakumar, J. J. (2018) ‘Supply Chain Practices and its Impact on Supply Chain Performance of Peanut Chikki Industry in Kovilpatti’, Global Journal of Management and Business research: E-Marketing, 18(3).
Ageron, B., Gunasekaran, A. and Spalanzani, A. (2012) ‘Int . J . Production Economics Sustainable supply management : An empirical study’, 140, pp. 168–170. doi: 10.1016/j.ijpe.2011.04.007.
BPS Kabupaten Bangkalan. (2016). Bangkalan Dalam Angka. Bangkalan
Bangkalankab.go.id. (2014).
Chopra S & Meindl P .(2007), Supply Chain Management: Strategy, Planning and. Operation, 2nd or 3rd Edition, New Jersey: Pearson Prentice Hall.
Churi, A. J. et al. (2012) ‘Understanding Farmers Information Communication Strategies for Managing Climate Risks in Rural Semi-Arid Areas, Tanzania Description of the Study Area’, International Journal of Information and Communication Technology Research, 2(11), pp. 838–845.
Fauziyah, E. and Hidayati, D. R. (2016) ‘Upaya Pengembangan Agroindustri Kacang Tanah melalui Diversifikasi Produk dan Kemasan pada Kelompok Tani Bina Makmur di Desa Serabi Barat Kecamatan Modung Kabupaten Bangkalan’, ECO-ENTREPRENEUR, 2(1), pp. 1–12.
Fizzanty, T. and Kusnandar, K. (2012) ‘Pengelolaan logistik dalam rantai pasok produk pangan segar di indonesia’, in International Logistic Seminar and Workshop, pp. 17–33.
Heizer, Jay and Barry Render .(2005). Operation Management, 7th ed. Prentice Hall
Hidayati, D. R. (2015) ‘Business Communication As An Effort Of Enhancing Farmers Bargaining Position Towards Asean Economic Community: Exploratory Study’, in Ekonomi, Pengembangan Ii, Perdesaan. Bangkalan, pp. 371–378.
Hidayati, D. R. (2016) ‘Strategi Komunikasi Pemasaran Usaha Skala Mikro ( Micro Enterprise ) Kub Bajrah Gunah Klampis Bangkalan Pada Produk Terasi , Petis Dan Kerupuk Ikan’, Agriekonomika, 5, pp. 104–112.
Hidayati, D. R. (2017) ‘Rantai Pasok ( Supply Chain ) Pemasaran Komoditas Kacang Tanah di Kabupaten Bangkalan’, Pamator, 10(2), pp. 2015–2018.
Jambor, A. and Gibba, A. (2017) ‘Competitiveness in global agri-food trade: the case of peanuts’, Bulgarian Journal of Agricultural Science, 23(2), pp. 177–182.
Jumiati, E. et al. (2013) ‘Analisis Saluran Pemasaran dan Margin Pemasaran Kelapa Dalam Di Daerah Perbatasan Kalimantan Timur’, AGRIFOR, XII, pp. 1–10.
Kai, Y. et al. (2016) ‘Analisis Distribusi dan Margin Pemasaran Usahatani Kacang Tanah di kecamatan Pulubala Kabupaten Gorontalo’, AGRINESIA Jurnal Ilmiah Agribisnis, I(1).
Kerdsriseam, C. and Suwanmaneepong, S. (2015) ‘Organic Agricultural Producer Strategies in Supply Chain of Sustainable Agriculture Network , Chachoengsao Province ’, Journal of Agricultural Technology, 11(8), pp. 1731–1742.
Mani, V., Gunasekaran, A. and Delgado, C. (2018) ‘International Journal of Production Economics Enhancing supply chain performance through supplier social sustainability : An emerging economy perspective’, International Journal of Production Economics. Elsevier Ltd, 195(March 2017), pp. 259–272. doi: 10.1016/j.ijpe.2017.10.025.
Muhammad, A. 2004. Komunikasi Organisasi. Jakarta: Bumi Aksara.
Natawidjaja, R. S. et al. (2007) ‘Horticultural Producers and Supermarket Development in Indonesia’, (June).
Ommani, A. R. (2011) ‘Strengths , weaknesses , opportunities and threats ( SWOT ) analysis for farming system businesses management : Case of wheat farmers of Shadervan District , Shoushtar Township , Iran’, 5(22), pp. 9448–9454.
Rantung, M. L., Adolfina, A. and Wenas, R. S. (2016) ‘Analisis Kinerja Rantai Pasok Komoditas Kacang Tanah Di Pasar Tradisional Beriman Kota Tomohon’, EMBA, 4(2), pp. 849–858.
Roekel, JV, Willems, S & Boselie, DM (2002). Agriculture Supply Chain Management : To Stimulate Cross Border Trade in developing Countries and Emerging Economies, World Bank.
Singh, N. (2010) ‘Swot Analysis – A Useful Tool For Community Vision A concept paper of central Himalayan village’, Researcher, 2(1), pp. 16–18.
Sukanata, I. K. and Yuniati, A. (2015) ‘Jurnal agrijati vol 28 no 1, april 2015’, Jurnal Agrijati, 28(1).
Swastika, D. K. S. (2014) Ekonomi kacang tanah di indonesia.
Wibowo, T. J., Supriyadi, S. and Adp, G. (2017) ‘Strategi Peningkatan Kinerja Rantai Pasok Agrobisnis Melon Apollo Di Kota Cilegon’, in Seminar Nasional Sains dan Teknologi 2017, pp. 1–2.
Zuraida and Wahyuningsih, Y. M. (2015) ‘Efisiensi Pemasaran Kacang Tanah (Arachis Hypogeae L) Di Kelurahan Landasan Ulin Tengah Kecamatan Landasan Ulin Kota Banjarbaru Provinsi Kalimantan Selatan’, Zira’ah, 40(3), pp. 212–217.
Copyright (c) 2019 INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES
International Research Journal of Business Studies has been covered by the following services: | ||||||||||||||||||||||||
|
