Article Metrics

Article abstract view : 100 times
PDF full text: 0 times

Social Construction Fandom as Cultural Industry Marketing: Case Study of JKT 48 Fan Group

Ahmad Mulyana, Rizki Briandana, Dwi Anggraini Puspa Ningrum

Abstract


Not a few people who have a deep interest in a cultural product such as music, then identify themselves as a fan. This reality is one of the popular culture products which is quite popular with a group of JKT 48 fans. This study uses a case study method with the aim of analyzing the social construction of marketing of the JKT48 fandom group in the context of the cultural industry context. The results show that the social construction of fandom is formed on the same interest in a cultural form. The presence of JKT48 in the study of pop music culture gives a new color in forming a subculture about the concept of how to become a fan as well as a consumer of popular culture. This relates to the marketing of culture as a form of the cultural industry as a contribution to cultural production.


Full Text:

PDF

References


Amiri, S. R. S., Kavousy, E., & Hosseinzadegan, Z. (2010). The Role of Export of Cultural Goods in Cultural Development of Iran. European Journal of Social Science, 14(4).

Ballantyne, D. (2003). A relationship-mediated theory of internal marketing. European Journal of Marketing, 37(9), 1242–1260.

Bungin, B. (2001). Metodologi penelitian kualitatif: Aktualisasi metodologis ke arah ragam varian kontemporer. Jakarta: Grafindo.

Bungin, B. (2008). Konstruksi Sosial Media Massa: Kekuatan Pengaruh Media Massa, Iklan Televisi dan Keputusan Konsumen serta Kritik Terhadap Peter L. Berger & Thomas Luckmann.

Fiske, J. (2012). Pengantar ilmu komunikasi. Jakarta: Rajawali Press.

Gray, A. (1999). Audience and Reception Research in Retrospect: The Trouble with Audiences. Rethinking the Media Audience: The New Agenda, 22–37.

Hall, S., & Du Gay, P. (1996). Questions of cultural identity. London: Sage.

Hauser, R. (2012). Cultural Identity in a Globalised World? A theoretical approach towards the concept of cultural identity., 1–17.

Jenkins, H. (2007). The future of fandom. Fandom: Identities and Communities in a Mediated World, 357–364.

Kim, Y. (2008). Media, consumption, and everyday life in asia. (Y. Kim, Ed.), Intersections of Media and Communications: Concepts and Critical Frameworks. New York: Routledge.

Kotler, P., Kartajaya, H., & Setiawan, I. (2016). Marketing 4.0: Moving from traditional to digital. John Wiley & Sons.

Liliweri, A. (2003). Makna budaya dalam komunikasi antarbudaya. Yogyakarta: PT LKiS Pelangi Aksara.

Manser Payne, E., Peltier, J. W., & Barger, V. A. (2017). Omni-channel marketing, integrated marketing communications and consumer engagement: A research agenda. Journal of Research in Interactive Marketing, 11(2), 185–197.

McQuail, D. (2010). Mass Communication Theory. London and New York: Sage publications.

Mulyana, A. (2017). Sekaten tradition: The ritual ceremony in Yogyakarta as acculturation reality of Javanese culture in Indonesia. International Journal of Humanities and Social Science Studies, IV(2), 50–61.

Nikoomaram, H., Soltani, M., & Kavousy, E. (2010). The Cession of Cultural Activities to the Private Sector in Iran. European Journal of Social Sciences, 12(4).

Permana, A. (2014). Studi Fandom JKT48 Sebagai Pop Culture. Jurnal Common Line Departemen Komunikasi, 3, 442–453.

Plante, C. N., Roberts, S. E., Reysen, S., & Gerbasi, K. C. (2014). “one of us”: Engagement with fandoms and global citizenship identification. Psychology of Popular Media Culture, 3(1), 49.

Rashid, K., Rahman, B. H., & Butt, A. R. (2017). Journal of Media Studies Media Consumption and National Identity Formation of Adolescents in Pakistan. Journal of Media Studies, 32(1), 1–31.

Richards, J. I., & Caywood, C. L. (2014). Symbolic speech in political advertising: encroaching legal barriers. Television and Political Advertising, 2, 231–256.

Schultz, D. E., Tannenbaum, S. I., & Lauterborn, R. F. (1994). The new marketing paradigm: Integrated marketing communications. McGraw Hill Professional.

Shaw, A. (2016). Representation in Video Game Play : An audience reception study Identity , Identification , and Media Representation in Video Game Play : An audience reception study.

Silverstone, R. (1994). Television and Everyday Life. London and New York: Routledge.

Smith, A. D. (1991). National identity. Las Vegas: University of Nevada Press.

Storey, J., & Rahmawati, L. (2008). Cultural studies dan kajian budaya pop: pengantar komprehensif teori dan metode. Jalasutra.

Wahab, J. A. (2012). Global Media Product and Construction of “ Japanese Identity ”: a Case Study of Anime on Malaysian Television. Jurnal Komunikasi, 28(2), 1–19. Retrieved from http://www.ukm.my/jkom/journal/pdf_files/2012/V28_2_1-19.pdf

Yin, R. K. (2006). Case study methods. Handbook of complementary methods in education research (Vol. 3). London: Routledge.






Copyright (c) 2019 INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES

International Research Journal of Business Studies indexed in:

Image result for university of Saskatchewan small logo