Article Metrics

Article abstract view : 922 times
PDF pp.109-120 full text: 3402 times

Predicting Intention to Purchase Counterfeit Products: Extending the Theory of Planned Behavior

Shine Pintor S. Patiro, Sabrina Sihombing

Abstract


This research was designed to test the ability of an extended theory of planned behavior (TPB) to predict purchase intention of counterfeit products. Value consciousness and past behavior are variables that added into the TPB. Three hundred and fifty respondents completed the research questionnaires. Questionnaires were distributed to respondents by email and drop-off/pick-up method. The data then analyzed using structural equation modeling (SEM). All Hypothesis were supported. This research also provides the managerial implication and suggestion for future research.

DOI :https://doi.org/10.21632/irjbs.7.2.109-120

Keywords:
Values Consciousness, Past Behavior, Theory of Planned Behavior, Counterfeit Products


Full Text:

PDF pp.109-120




Copyright (c) 2016 INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES

International Research Journal of Business Studies indexed in: